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Consumer Cellular Intros Doro PhoneEasy 618

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Demographic Marketing


Dec 10, 2012, 11:24 AM
It is interesting that a phone aimed at an older group would be marketed at Sears. I don't have any inside info but they fits well with my impression of Sears shoppers.

Dec 10, 2012, 3:05 PM
Well, when you think about it, it makes sense. Back in the day, Sears sold EVERYTHING, and if you couldn't get it at your local store, you could get it through the catalog. In fact, that catalog was a shopping lifeline to people in very rural areas, since it gave them the option to buy things that wouldn't have been available locally. I'm old enough to remember, as a kid, when my aunt got the Sears Wish Book. The thing was a kid's dream come true, since it had descriptions and pictures of just about every toy available anywhere, and, every year, my aunt gave it to me. For the next few weeks after that, I'd go through it page by page and make my Christmas list.

But anyway, the company had a loyal customer base, and some of that loyalt...

Jan 5, 2013, 2:39 PM
It may be "targeted at the older group" for sale, but the phone and Consumer Cellular is hoping that "older group" is:

- very very techno savy
- doesn't need much assistance
- and will put up with it to get a good price

In other words, the older group better be very aware that it's not all that easy to use.

Crying or Very sad

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