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T-Mobile Phasing Out Phone Subsidies

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This is how the industry should have been the whole time.

by ELawson87    Dec 6, 2012, 6:22 PM

It presents the cost of the phone clearly instead of offering "free" phones, it allows customers to tailor the monthly payment according to their budge(higher end phones have higher payments, etc), and the customer's bill gets cheaper when it's paid off. Customers also aren't held to a certain time frame for a new phone. Just pay off the old one and get a new one whenever you want.

Unfortunately, it'll be an uphill battle to get people to accept this, and it already has been. Customers are so accustomed to "free" and "cheap" phones that they don't realize what a phone costs, and we still have people that take Classic plans, even though the plan is more expensive, just to to get the "discounted" phone.

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