Apple and HTC Settle All Litigation, Sign Licensing Deal

Apple is a company that cares very deeply about its PR and reputation, and the constant lawsuits are really reflecting very poorly on them and damaging their reputation....

I don't know if you've seen it, but there is a really funny ad for the Conan O'Brien show where Conan and Andy are standing around and Conan says 'I'm and Mac'...and Andy says 'And I'm a PC'.....then a guy in a suit and tie walks in and hands Conan a piece of paper and says 'I'm an attorney for Apple and you're being sued for copyright infringement'.

When it gets to the point where comedians on late night TV are making fun of Apple for filing ridiculous lawsuits....you know their reputation is starting to suffer.