Cellular One Joins Verizon's Rural LTE Initiative
Like all wireless companies, Verizon has coverage partners. Lets use Bluegrass as an example. Verizon coverage in large parts of Kentucky is provided by Bluegrass. Bluegrass may have their own spectrum, use Verizons, or often some of both, but Bluegrass runs the network and has their own customers under their own brand as well. Verizon customers use Bluegrass' network and never know the difference. Bluegrass customers roam on Verizon and never know the difference
Spectrum is licensed to carriers in very large swaths of area in rural areas. It is often not possible to avoid buying spectrum that is not feasible to build out, because it is lumped in with spectrum in more populated places where it is profitable to build out.
When that happens, they let other companies like Bluegrass use their spectrum if they want to build the network out for Verizon. Bluegrass can provide LTE to their own customers using spectrum they could not afford to lease on their own, and Verizon customers can use the network Bluegrass build for added coverage outside of major cities.
It isn't that complicated. It's the same arrangement virtually ever carrier has with 100's of different small companies out there. The same is done with voice and 3g as well and has been done this way for decades.
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