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Softbank to Acquire 70% Stake in Sprint for $20.1 Billion

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Top message:  Sprint Needs This by bluecoyote   Oct 15, 2012, 10:16 AM

Replying to:  Re: Please stop. by T Bone   Oct 15, 2012, 7:06 PM

Re: Please stop.

by Zpike    Oct 17, 2012, 5:15 PM

You're wrong on this one. The G's have always meant something and the standards preceded the lying network carriers. The actual truth is that true 4G gets 100 Mb/s down. None of the carriers get that and hence none of them have a 4G network. When Sprint rolled out its Wimax network, they tried to justify the lie because this was a fourth generation of a network for them. Verizon picked up the same lie when they built out their LTE network, but theirs was at least slightly better because theoretically LTE advanced can get to 100 Mb/s. So, whenever they upgrade their current network they might eventually be 4G. At best its a 4G upgradable network. T-mobile had absolutely no footing to stand on. HSPA+ is merely an upgrade and neither constitutes a new (fourth generation) network nor does it reach the requisite data speeds for a true 4G network. But not be outdone, T-mobile told nothing but an outright lie and labeled their network 4G as well. Bad marketing is no excuse for lying to your customers, and shame on you for advocating it.

This is one of the reasons I so vehemently hate Apple. Their marketing department constantly changes technical terminology. For instance, their Mac vs PC commercials convinced people that any device running Windows was a PC, all the while the Mac's they were advertising were in fact PC's themselves. They did the same thing when they released the iPhone. They knew their hardware wasn't up to par and that iOS wasn't a fully functional OS. So, they were forced to brand their phone as a smart phone, because it wasn't as fully featured as the PDA phones of the time. But because of their marketing department another technical term (the PDA phone) died when Apple decided to rename a category of devices. I could go on and on. The bottom line is that its unethical for a company's marketing department to change technical terminology in order to deceive their customers. And the mislabeling of all these networks as 4G was an egregious infraction.

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