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Softbank to Acquire 70% Stake in Sprint for $20.1 Billion

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Sprint rebranding? Not neccesary!


Oct 15, 2012, 1:31 PM
I really hope that Sprint doesn't change its logo and marketing theme, the SoftBank logo's plain, ugly, and their website looks like a knock-off of Apple's site! I've liked Sprint brand and color scheme ever since it changed it from red to yellow after the Nextel merger. I really hope the company doesn't change much, just in coverage, network and customer service!

Oct 15, 2012, 6:50 PM
Most people haven't. It's the "Shell Company" that owns 100% of Verizon Wireless. Has for over a decade, since the original merger that formed the company.

"New Sprint" is just "Cellco Partnership" for the organization formerly known as Sprint/Nextel.

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