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AT&T Offering 'Unlimited' Plan to GoPhone Customers

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Nice!

Jarahawk

Oct 1, 2012, 1:15 PM
It's always cool when a company's prepaid offering is better that its postpaid. Unless you're the poor sales rep tasked with only selling postpaid activations. šŸ˜”
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T Bone

Oct 1, 2012, 2:09 PM
When I worked for at&t, suggesting moving to pre-paid was allowed as a retention tactic if the customer complained about the cost of the service....of course, the pre-paid plans were nowhere near that good back then...and we didn't have smartphones on pre-paid....
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Jarahawk

Oct 1, 2012, 6:41 PM
I'm talking new activations. Typically, if a rep activates a pre-paid the store manager goes bat $h!t crazy. As a rep, please do me a favor and do NOT make my pre-paid option as attractive or worse MORE attractive than my post paid.
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Jellz

Oct 1, 2012, 7:54 PM
I never understood this. If they don't want you to sell it, why do they have it on the display? Just take it off.
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Vmac39

Oct 1, 2012, 8:35 PM
It's a way to draw in customers, who otherwise would not consider ATT's post paid plans, currently. While I am an ATT customer, I find that the current plans can be expensive. However, that catch 22 is, plans from the other big two (carriers) aren't all that better, when you compare what you actually get.
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algorithmplus

Oct 1, 2012, 9:35 PM
Jellz said:
I never understood this. If they don't want you to sell it, why do they have it on the display? Just take it off.

There is a well known marketing tactic that is in use in full force. I can't remember what the name of it is, but I'll describe it for you.

Given the choice of 3 products, a 'cheap', a 'standard', and a 'premium', most people will choose the standard product. Nobody wants to buy a cheap and inferior product, and many people don't want to feel they've overpaid for a premium product they don't need.

Now, say that you are a company and you have a product. You think people view the product as too much of a premium product because it's near the top end of the range. It's much e...
(continues)
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Jarahawk

Oct 3, 2012, 7:32 PM
The problem with pre-paid is that there is no contract. Carriers do not like churn. So AT&T HAS to offer a pre-paid plan to the mix, but damn don't make it this attractive.
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bd8371

Oct 2, 2012, 9:59 AM
Contract plans come with a phone subsidy and also offer more coverage(roaming on other carriers networks) which prepaid Gophone doesn't. Contract plans also offers International coverage, faster data speeds, family plans and work discounts. Bring these issues to customers. When they find out they have to pay more for a phone and they might not have coverage when they travel somewhere with a prepaid plan, it changes most people decisions. Of course, you always have people who will go with the cheapest plan/ option.
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Jellz

Oct 1, 2012, 6:37 PM
I find that a lot of people are willing to sell their souls for the phone subsidy, let alone pay a bit extra each month.
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T Bone

Oct 1, 2012, 9:32 PM
There's a bit more to it than better phones, you actually do get a better network with superior coverage on a post paid account than you do on a pre-paid account....
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algorithmplus

Oct 1, 2012, 10:33 PM
T Bone said:
There's a bit more to it than better phones, you actually do get a better network with superior coverage on a post paid account than you do on a pre-paid account....

That, my friend, is an ASSumption, especially when you state it in the all-inclusive tone that you do.

I will show an example to prove my point, and I will use T-Mobile.

Post Paid:
Samsung Galaxy S III Pebble Blue 32 GB
$329.99 after $50 mail-in rebate, I will assume $329.99, 2 year contract required.
Qualifying Plan:
Classic Unlimitedā„¢ Bundle with Data, includes unlimited talk, unlimited text, unlimited data with first 2gb at 4G speed at a cost of $79.99 per month.

24 months x 79.99 per month = 1919.76, plus 329.99...
(continues)
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Mark_S

Oct 2, 2012, 6:10 AM
T-Boned!!!!! šŸ¤£
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srich27

Oct 2, 2012, 8:34 AM
As a current T-Mobile customer falling almost exactly under your first example, I'd like to add that T-Mobile doesn't work on subsidy the way the other carriers do (unless they explained this poorly to me, or this is an optional way to purchase the phone on the value plan....but pretty sure I'm on contract). You pay $230 upfront for, say, 16GB GS3, but then pay $20/mo after that along with your bill until you've paid the full cost of the device (likely as not you're actually paying more than full cost, as you're essentially buying on credit.)

Next time I think I'll just save up and buy a phone at full cost -_-
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T Bone

Oct 2, 2012, 9:39 AM
Who gives a fig about T-Mobile, we're talking about Go Phones here....I mean if we're going to discuss stuff that isn't relevant to the discussion...let's at least talk about something fun.....

I like DC Comics.....

The Flash #123 published in September 1961 was a landmark issue that has become one of the most important stories in the history of DC Comics, among other things, this issue introduced the concept of the multiverse into DC continuity and Earth 2, ideas which quickly became a staple of DC comics, and began the tradition of the annual 'summer crisis crossover' between Earth 1 and Earth 2.....a tradition that culminated int he epic 'Crisis on Infinite Earths' in 1985, which nearly 3 decades later is still the biggest and most ...
(continues)
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Jarahawk

Oct 3, 2012, 7:38 PM
Cool! I liked finding out that Plastic Man was actually in the DC Universe. Wow! Has it really been twenty-seven years??? I am old.
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Jarahawk

Oct 3, 2012, 7:35 PM
Damn! You broke it down! Shall I call you Professor going forward?
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Jarahawk

Oct 3, 2012, 7:33 PM
Verizon's native network is so expansive that I can't imagine too many areas where it would matter. Maybe Oklahoma and bits of Mississippi.
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