Apple CEO: We 'Fell Short' On Maps

as more details start coming out, Apple wanted turn by turn and didn't want to be left behind without having that as a feature again, but Google wanted more access to iOS than what Apple wanted so Apple declined and went to use the current mapping system that is in iOS now.

Google maps was great and all, but it was missing a lot of key eatures that people have been clamoring Apple for years about. I have no doubt that the new maps will get better. Do I wish Google Maps stayed, yeah. Do I want more features than what the Google Maps offered pre iOS6? Yeah. Was it a bad choice to create their own maps application to provide more features than the previous offering? No, but poor timing. Use that final year to trial and error the new maps application and fine tune.

I don't think this would have happened under his watch, he was very in depth with all the products and made sure they lived up to the "It just works" that was claimed in each product he announced. He may have been an ass, but he had his reasons to be one.

It's pretty much a catch 22, let Google have more access to iOS to implement those features, keep the same maps offering and be behind in maps, or completely revamp the maps offering, take the negative feedback and improve from there.