Sprint CEO: We Want to Be the Good Guys
I feel bad for Sprint
Sprint seems to be forever doomed to the bad decisions made 7 years ago with the Nextel merger and the decision to ditch Flash-OFDM for WiMax. (Not sure if Flash-OFDM would've been more successful long term, but at least it was functional back in 2005) , and to have their WiMax network operated by a consortium that somehow left Sprint footing the bill but lacking the authority to quickly abandon this dead-end technology quickly.
They got a bunch of useless spectrum, brought a bunch of low-rent customers to Sprint stores (from 2006 to 2010 almost every time I went to a Sprint store someone was being arrested over a billing dispute or credit deposit fee), and are stuck with a '4G' network so damn slow it makes AT&T's perpetually clogged 3G ...
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They got a bunch of useless spectrum, brought a bunch of low-rent customers to Sprint stores (from 2006 to 2010 almost every time I went to a Sprint store someone was being arrested over a billing dispute or credit deposit fee), and are stuck with a '4G' network so damn slow it makes AT&T's perpetually clogged 3G ...
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I agree with your whole piece. I'd like to include a name change won't hurt either. I don't understand the reason they hold on to the Sprint name does it have something behind it.
As I see it the names Sprint and even At&t have a bad following. Maybe Sprint could just a suggestion rebrand under the Virgin Mobile logo as I understand it Virgin in other countries has a good following I think it didn't set the world on fire here because pre paid wasn't what it is today. I think a brand that looks fresh would grab some attention. I mean lets face it most people wouldn't realize it was just a name change they would think it's a new company and attract new interest. I personal feel that the name comes with a stigma.
I personally had no pr...
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As I see it the names Sprint and even At&t have a bad following. Maybe Sprint could just a suggestion rebrand under the Virgin Mobile logo as I understand it Virgin in other countries has a good following I think it didn't set the world on fire here because pre paid wasn't what it is today. I think a brand that looks fresh would grab some attention. I mean lets face it most people wouldn't realize it was just a name change they would think it's a new company and attract new interest. I personal feel that the name comes with a stigma.
I personally had no pr...
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For once I half agree with you. Sprint screwed up big time when they bought Nextel. I was running a cellphone store at the time, and couldn't for the life of me figure out why I would ever want to sell a Nextel plan to a customer knowing they wouldn't keep the plan and Sprint would charge me back the commission. At the time Sprint was over priced, had crappy or gimmicky phones, poor reception, and the worst customer service of all time, at least until Cingular's crummy customer service was merged with ATT's. ATT now wears that crown. The only way I could see Nextel differentiating Sprint was by making them look ridiculous.
Fast forward several years. Sprint's coverage is decent. Their plans are the best by far. Customer service is excelle...
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Fast forward several years. Sprint's coverage is decent. Their plans are the best by far. Customer service is excelle...
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