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Judge Lets Galaxy Nexus Sales Ban Stand

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Top message:  Way to block a phone no one cares about..... by WhySoBluePandaBear   Jul 4, 2012, 2:45 AM

Replying to:  Re: No one cares about it? by WhySoBluePandaBear   Jul 4, 2012, 8:17 PM

Re: No one cares about it?

by T Bone    Jul 4, 2012, 8:51 PM

It's not a hit at Samsung, it's really a hit at Google. Google has made a huge investment in the Nexus line of phones, first the Nexus One, then the Nexus S and finally the Galaxy Nexus. They have heavily promoted this line of phones as the absolute best, absolute top of the line, most authentic, most real, the best of the best of the best of the best that Android can offer. They put the absolute, top of the line specs, with the absolute top of the line processor, all the newest and most up to date features, and Nexus phones ALWAYS get first dibs on new updates to Android. The purpose of the Nexus line is to put out a Google branded top of the line phone, with the most authentic Android experience, in order to show off what Android can do. But it's not trying to show off for ordinary consumers, it is not for intended primarily for ordinary consumers, although ordinary consumers can certainly buy it, that's not the primary intended audience.

It's a phone for developers, programmers, engineers, people that Google is trying to woo. This is what they use to try to 'sell' Android to the elites in Silicon Valley, to encourage developers to jump on the Android bandwagon, the message is 'if you think Android sucks, take a look at this, this shows the potential of our platform.'

Even if it only sells 5,000 copies (and it has sold far more than that) those 5,000 units are going to people who are going to use the phone to develop Android apps, or to design new features for future versions of Android, or to come up with the new hardware....etc etc etc

It's not a source of revenue, it is primarily a source of prestige, and it's a promotional item, it might even be a loss leader so far as I know, who knows if the Nexus line generates a profit, I sure don't.

To not be allowed to sell the phone that is supposed to be Google's flagship product, the thing they use to try to convince the elites in the mobile industry to hitch their wagon to Android's star, is a big blow. Maybe not financially, but it's a blow to Google's reputation, and a blow to their marketing strategy.

Apple is going after the Galaxy Nexus because they want to hit Google where it counts.

Banning the Galaxy S III would hurt Samsung, but banning the Galaxy Nexus hurts Google....and that's the real target right now. Samsung has literally dozens of Android phones, one down, 3 more rise to take its place. But Google only has one Android phone, the Nexus line. And banning that is going right for Google's jugular.

It would be like Microsoft trying to ban the Mac Pro....sure maybe not many people buy a Mac Pro, most buy the iMac, but going after the Mac Pro would send the message 'we want to hurt you, really, really bad'.

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