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BlackBerry 10 Delayed Until 2013

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Top message:  They used to be huge! by cweiss   Jun 28, 2012, 8:45 PM

Replying to:  Re: I'm not the only one by HawkeyeOC   Jun 29, 2012, 7:25 PM

Re: I'm not the only one

by T Bone    Jun 29, 2012, 7:55 PM

The product cycles tend to be fairly consistent....what they do well is that they never announce a product until it is ready to ship....the moment they announce a new product you know it will be available for pre-order within a week and will be in stores within 3 weeks....they never make these 'eventually sometime in the next 50 years we are going to release such and such...'

As for RIM, I know why they jumped the gun with the announcement...it was to reassure investors, they know that everyone says 'Blackberries are out of date' so they wanted to reassure investors that 'we are aware of the problem and are working on it'......and that would be fine, except that the message that CUSTOMERS got was 'the devices that are currently in stores? Forget about them, something better is coming along...'

Reassuring investors that they have a long term vision while NOT urinating all over their current product line is a difficult balance to make....and they didn't do a very good job of it....

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