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BlackBerry 10 Delayed Until 2013

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Top message:  They used to be huge! by cweiss   Jun 28, 2012, 8:45 PM

Replying to:  Re: increase in subscribers* by T Bone   Jun 29, 2012, 10:35 AM

Re: increase in subscribers*

by Rich Brome (Moderator)    Jun 29, 2012, 10:56 AM

That was true until this quarter. Now RIM is deeply in the red. They are no longer profitable. Their current business is unsustainable, therefore their investors are demanding drastic measures, as in a fire sale of the company. The market (Wall Street, that is) simply doesn't have the patience to wait a full year for BB10 to impact the bottom line.

BlackBerry still has its loyalists, of course. But RIM's business has always depended on enterprises that require their employees to carry BlackBerrys. The people that make those decisions are increasingly moving away from BB. Android and iOS now have the kind of security and device-management features that such enterprises require. Enough employees - including upper management - are begging to use iOS and/or Android. The people making these decisions are losing faith in RIM when they see BB10 pushed back over and over, not to mention the failure of the PlayBook to address real business needs.

BYOD (Bring Your Own Device) isn't a fad, it's the future. That trend is only accelerating, and it's killing RIM, because now they actually have to compete with iOS and Android, and - so far - they can't.

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