Apple Shows Off iOS 6 with Facebook, Siri, Maps Improvements

Absoloutly. I mean, if you really want to get technical, each platform definately has at least one huge advantage over any of the others, but again, you're totally right, that's based on preference. Some people really love the security features that blackberry offers, however for other users that is not even a passing thought. I know my buddy loves those live tiles that windows phone has, and me personally, I really like the homescreens / widgets that android phones offer.

The OS that is marketed the best is truly the one that will take off.