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Sprint May Sell iPhone Via Virgin Mobile

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Top message:  Boost & Virgin by bobwilliamsjr   Jun 5, 2012, 2:36 PM

Replying to:  Re: Boost & Virgin by bobwilliamsjr   Jun 5, 2012, 3:43 PM

Re: Boost & Virgin

by dlmjr    Jun 5, 2012, 5:31 PM

Their hand was pushed by Leap (Cricket).
I'm not so sure they really wanted to put a phone subisdized at probably $ 200 a crack on prepaid no contract lines.
That is just inviting customers to join for a month, get the phone and head elsewhere.

With Cricket marketing the iPhone, Sprint will have to match their price or lose a portion of their prepaid customers.

They were bleeding base over the iPhone on contract customers and Apple was effectively going to hurt their prepaid via Leap, so they had to take this route.

They really had no choices here.
They are rearranging the deck chairs on the Titanic

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