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printed July 28, 2015
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RIM Chose QNX Over Android

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Hardware is EXACTLY what RIM needed...

rwalford79

May 2, 2012, 10:28 AM
RIM doesnt need to differentiate itself from other hardware manufactures, its already different as it is. From tactile feedback touchscreen technology (which has got better over time), to full keyboards on all but the "Storm" line up, to QWERTY and Touchscreen on the same phone for a solid device (more than I can say about Motorola), they dont need to "be" different. What they need is internal. They need faster chipsets, they need LTE (in all flavors, dont favor AT&T), they need higher resolution screens, and way more memory. None of this isnt anything RIM cant do, and sure it follows the lead of other manufacturers but look at how solid all of them are compared to RIM. Following a leader sometimes in needed to become a leader.

Next up Id...
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Andras888

May 2, 2012, 10:37 AM
But the "we will be different or we'll die attitude" is what does them in. The new OS is the last nail in their coffin.
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rwalford79

May 2, 2012, 10:57 AM
Agreed!

Embrace the difference, but accept that one needs to assimilate for the customer to come back. Strongly support what makes you different, but strongly support what makes a customer loyal. Neither of which RIM is doing. They are like the opposite now.
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Andras888

May 2, 2012, 11:15 AM
Yes, and I agree with you, including the first and longer message. I would also add the BB keyboard to the list. You and I would have a better chance of saving RIM, then the current crop of blind leaders. I would have made a device that runs Android, has the BB keyboard, and GSM radios for international use. None of the four nationwide carriers has that.
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Jarahawk

May 2, 2012, 3:46 PM
Where did the customer go?
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T Bone

May 2, 2012, 11:19 AM
No, what would do them in is deciding to be a 'me too' and going with Android....seriously, that would lose them nearly 100% of their customer base, the reason people choose a Blackberry is because THEY DON'T WANT an iPhone or Android device...

That would be like Sony deciding that the Playstation 4 will run Windows 8 and play X Box games...what exactly would be the point of getting a Playstation? Just get an X Box and get it over with.
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T Bone

May 2, 2012, 11:26 AM
Like saying that Apple should drop OS X and adopt Windows 7...the people who like Apple computers like them precisely BECAUSE they don't run Windows....

People who like Blackberries like them because it's an alternative to the iPhone and Android, take away that alternative and there is no point in getting a Blackberry at all...
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Andras888

May 2, 2012, 11:43 AM
People like the BB because of reasons other than the OS. RIM is moving away from it, but IMO to the wrong direction.
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HawkeyeOC

May 2, 2012, 1:50 PM
Andras888 said:
People like the BB because of reasons other than the OS. RIM is moving away from it, but IMO to the wrong direction.


For me its the package and not just "reasons other than the OS"

Blackberries are all about efficient communication.
They work best for users that need the best in email, messaging, a secure platform, and above average battery life. Even their current OS is designed better than anything else on the market to deliver that info to you and to access it in fewer steps than say an iPhone.

You buy a BB because of what I mentioned above. They are more of a business device that has added cameras, youtube, and Facebook apps over time so you can play with them after work.

And...
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Jarahawk

May 2, 2012, 3:49 PM
"Android and IOS were built with the masses in mind"

So was Walmart.

*Shiver*
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HawkeyeOC

May 2, 2012, 4:20 PM
Jarahawk said:
"Android and IOS were built with the masses in mind"

So was Walmart.

*Shiver*

Laughing
Very True!
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Andras888

May 2, 2012, 4:04 PM
I think the main advantage of BB used to be that they were the first and only smartphone. Today, some people are sticking with it because they are used to it, know it, and unwilling/unable to learn something new and different.

Yes, it has some unique qualities and features as mentioned earlier in this thred, but its efficiency of interface and battery life are arguable. The reliability is questionable, with many outages lately. And I didn't mention the Blacberry Enterprise Server cost and hassle.

I would argue that a good Android or IOS phone, that costs the same as a BB ($200), can communicate more efficiently than a BB.
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HawkeyeOC

May 2, 2012, 5:01 PM
I know you mentioned the RIM server outages. iCloud has had some similar issue lately pushing email around but little is mentioned about it.

Andras888 said:
I would argue that a good Android or IOS phone, that costs the same as a BB ($200), can communicate more efficiently than a BB.


I had an iPhone 4s for a bit and ran into several large issues with email. The iPhone and my Mac desktop would fight each other over email account access. The iPhone would check email on the server and not sign out for a while which locked any other computer out for the time being. No reasonable workaround in my case. Plus if you have multiple emails like I do, access to each inbox is a few more steps. Not efficient for me ...
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Andras888

May 2, 2012, 11:29 AM
I respectfully disagree. When there is an emerging standard, manufacturers need to comply. RIM is pushing Betamax in a VHS world. Imagine creating a new network to compete with the Internet.
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HawkeyeOC

May 2, 2012, 1:20 PM
Andras888 said:
I respectfully disagree. When there is an emerging standard, manufacturers need to comply. RIM is pushing Betamax in a VHS world. Imagine creating a new network to compete with the Internet.


If or when RIM goes away, it will frustrate a percentage of the public until it's strengths are addressed in other platforms. Yes, Android and IOS have some pretty annoying shortcomings for some people. To be fair, the opposite is also true.
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Andras888

May 2, 2012, 1:57 PM
Agreed. Since the strengths of others cannot be addressed by RIM, the opposite is bound to happen.
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Vmac39

May 3, 2012, 12:48 AM
This is one of those topics that has everyone wondering about the future of RIM and what will make people happy.

Personally, I think RIM messed up with an inefficient OS coupled with internals that were limited for what they were trying to offer. They started the BB app store with no room to actually store apps on the phone. You could upgrade the memory with a micro SD but, only for media storage. The OS was designed nicely enough but, just lacked the effeciency that it needed. It used up too much resouce but, most likely, it didn't have enough available in the first place and it caused the phones to constantly freeze, resulting in the natorious battery pulls. Hell, they had an app to simulate that, just so you didn't have to actually pu...
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Jarahawk

May 2, 2012, 3:48 PM
"the reason people choose a Blackberry is because THEY DON'T WANT an iPhone or Android device..."

Exactly.
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wirelesscaller

May 2, 2012, 2:13 PM
The only reason why Rim is hanging onto it's own OS platform is hopes for a sheer greed kind of environment of having their own walled garden app store like Apple, Android, and MS intends to do. It has absolutely nothing to do with differentiating themselves from other hardware makers, they have already done this with their subpar hardware versus the competition, they're the only "smartphone" that doesn't have a dual core yet while their competition moves on to quad cores. If they went with android, they'd try to charge for a high end price while providing a low end performance.

Rim isn't the secure platform many makes it out to be. Obama was a big blackberry user but had to switch to win mobile because the blackberry wasn't secure eno...
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Andras888

May 2, 2012, 4:09 PM
Very valid points!
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