Looks like Verizon is in the beginnings of becoming a second rate carrier. They are in the infancy of their fall. Sure, it won't happen right away. It will take a few years....maybe 5 or even less, but Verizon is in their very beginnings of slipping away. All companies do it....IBM, Kmart, Sears, Xerox, Nokia, Motorola, etc. I imagine VZ spent at least $700 grand or even more coming up with this new plain looking logo. Then they paud someone $250 grand to come up with a statement about how the new logo "simplifies and shows they get things done." All corporations do stupid things and they are no exception. Nice knowing ya Verizon.