HTC to Unify Branding Worldwide Under 'HTC One' Name
HTC today announced a new strategy for naming its devices. Moving forward, all HTC's Android smartphones will fall under the "HTC One" brand. The new naming regimen plays into HTC's plans to bring fewer devices to market this year. The phones that it does announce throughout 2012 will be more widely available across regions and geographies, and will be sold under the same name. Carriers won't have their own, branded versions of HTC devices. The first devices to fall under this new naming scheme are the HTC One X, One S, and One V, which were announced at Mobile World Congress in Barcelona.
Hands-On with the HTC 10
HTC showed off its 2016 flagship smartphone today. The HTC 10 takes all the characteristics we've come to appreciate in HTC and amps them up.
HTC Cuts the 10's Price By $100 for US Shoppers
HTC has dropped the price of the HTC 10 for the rest of the month. The phone now costs $599 when purchased from HTC's web site, a cut of $100.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
HTC Reveals Nougat Update Plans
HTC revealed via its Twitter account that it plans to update some devices to Android 7.0 Nougat later this year. The unlocked HTC 10 will be first to receive Nougat at some point during the fourth quarter.
HTC Says 'Mini' Phones Still a Possibility
HTC today clarified statements made regarding its plans for smaller — or "mini" — versions of its flagship phones. A report, quoting an HTC executive, suggested that HTC did not plan to bring any more smaller-stature phones, such as the One mini 2, to market.
Perhaps I Should Wait Another Six Months...