Fujitsu Targeting Late 2012, Early 2013 for US Market Entry
"North America is our priority market," said Fujitsu Senior Executive Vice President Hideyuki Saso in an interview with AllThingsD. Fujitsu sells Android and Windows Phone smartphones in Japan, but has yet to tackle the US market. It is looking at how to enter the market in such a way that it isn't just another player. "If we try to do [the] same thing as our competitors, it is going to be tough," said Saso. "We would like to identify the right way of entering the North American market that would make use of our technology and expertise to make a steady landing. We don't want to be just another mobile phone. We want to be special." Some of the features available on Fujitsu's smartphones in Japan include water proof models that are very thin.
Hands On with RCA's New Senior Phone
Feature phones with big, traditional buttons are becoming rare, but there's still a market for them among older consumers. RCA has a new phone out to address this market, with a number of senior-friendly features, and it costs just $29.
Samsung Says It Will Refocus on Low-Cost Devices
Samsung today indicated it plans to tackle anew the entry-level and mid-range smartphone segments after reporting a 60% drop in profits for its most recent financial quarter. The weakened profits reflects sluggish sales of its high-end smartphones, such as the Galaxy S5 and Note 4.
VAIO Trots Out A Windows 10 Handset
VAIO has unveiled a smartphone running Microsoft's Windows 10 platform for its home market of Japan. The VAIO Phone Biz is a stylish handset with aluminum unibody construction and mid-range specifications.
ZTE US Mobile Phone Exec Promoted to Global Role
ZTE today said it appointed Cheng Lixin, the executive behind the company's North American mobile phone business, to run its global mobile phone business. The move comes after ZTE settled with the U.S.