Transition Plan Announced for AT&T Brand
Aug 24, 2004, 2:45 PM by (staff)
AT&T, AT&T Wireless, and Cingular yesterday announced a new agreement clarifying the fate of the AT&T brand after Cingular completes its acquisition of AT&T Wireless later this year. During a six-month transition period following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services. Cingular intends to use its own brand for the new combined company, and it will cease using the AT&T brand at the end of the six-month transition period.
AT&T Resurrects the 'Cingular' Brand for Flip Phone
AT&T recently added the Cingular Flip to its lineup of inexpensive feature phones. The phone is made by TeleEpoch and bears the model number M3620, but AT&T named it the Cingular Flip to give it some visibility.
AT&T's Cricket Brand to Cut Off Lifeline Service
AT&T recently indicated via its support web site that it will eventually discontinue offering Lifelife service through its Cricket prepaid brand. Lifeline allows qualified Americans to receive free or heavily discounted wireless service through Cricket.
Alcatel One Touch Rebrands as Alcatel
Alcatel has dropped "One Touch" from its company brand. The company also updated its logo.
Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only.
TCL to Revive Palm with Help from the Tech Community
TCL Communications, the parent company of Alcatel OneTouch, today confirmed to Phone Scoop that it has acquired the Palm brand and plans to revive the failed tech company. "We are interested in the brand because we believe the brand has value," said TCL CEO George Guo.
Sprint is the Winner?
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.