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Transition Plan Announced for AT&T Brand

Article Comments  9  

Aug 24, 2004, 2:45 PM   by (staff)

AT&T, AT&T Wireless, and Cingular yesterday announced a new agreement clarifying the fate of the AT&T brand after Cingular completes its acquisition of AT&T Wireless later this year. During a six-month transition period following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services. Cingular intends to use its own brand for the new combined company, and it will cease using the AT&T brand at the end of the six-month transition period.

more info at Cingular »



This forum is closed.

This forum is closed.


Aug 24, 2004, 3:28 PM

Sprint is the Winner?

so the question is this.

What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.

My guess is that the overwhelming vast majority will stick with cingular.
considering that att's new service is most likely going to be prepaid, they'll probably stick with Cingular. Also, ATT won't be using the ATTWS name for 6 months after the deal closes, so ATT won't be able to use the confusion too much.
Well I work for AT&T and have worked for Cingular. I think that the Customers will be the winners. More service and better customer service.
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