Transition Plan Announced for AT&T Brand
Aug 24, 2004, 2:45 PM by (staff)
AT&T, AT&T Wireless, and Cingular yesterday announced a new agreement clarifying the fate of the AT&T brand after Cingular completes its acquisition of AT&T Wireless later this year. During a six-month transition period following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services. Cingular intends to use its own brand for the new combined company, and it will cease using the AT&T brand at the end of the six-month transition period.
Sprint is the Winner?
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.