Transition Plan Announced for AT&T Brand
Aug 24, 2004, 2:45 PM by (staff)
AT&T, AT&T Wireless, and Cingular yesterday announced a new agreement clarifying the fate of the AT&T brand after Cingular completes its acquisition of AT&T Wireless later this year. During a six-month transition period following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services. Cingular intends to use its own brand for the new combined company, and it will cease using the AT&T brand at the end of the six-month transition period.
AT&T Resurrects the 'Cingular' Brand for Flip Phone
AT&T recently added the Cingular Flip to its lineup of inexpensive feature phones. The phone is made by TeleEpoch and bears the model number M3620, but AT&T named it the Cingular Flip to give it some visibility.
Alcatel One Touch Rebrands as Alcatel
Alcatel has dropped "One Touch" from its company brand. The company also updated its logo.
Motorola Brand To Be Phased Out
Lenovo plans to phase out the Motorola brand from its phone lineup. Lenovo will now put its own name on all of its phones and related products.
AT&T Rebrands GoPhone as 'AT&T Prepaid'
AT&T today relaunched its GoPhone prepaid service under the brand name AT&T Prepaid. AT&T Prepaid does not require contracts, activation fees, or credit checks, and allows customers to take advantage of month-to-month service.
Sprint is the Winner?
What percentage of existing AT&T wireless subs will stick with Cingular and what percentage will get new phones to stick with AT&T while it resells Sprint's capacity.
My guess is that the overwhelming vast majority will stick with cingular.