Microsoft Hopes to Drop Windows Phone Cost by Half
Microsoft believes that by next year, the cost to produce Windows Phone smartphones will be half what it cost when the platform launched in 2010. Microsoft has cut new deals with component makers, such as Qualcomm, in order to drive down the cost to manufacture handsets. Andy Lees, head of the Windows Phone division at Microsoft, told BusinessWeek in an interview that the cost for building a Windows Phone device was $400 at launch, and it should be closer to $200 within a year. While Lees admitted that network operators set the final sales price, they should be able to offer them at lower prices. Lees said the company hopes lower cost phones leads to volume growth for the platform. Microsoft is in the middle of rolling out Windows Phone 7.5 Mango to the first generation of hardware.
Liveblog: Windows Phone Update 2011
We're on the scene in NYC for Microsoft's spring event revealing new Windows Phone features and partnerships. Tune in to our liveblog at 10am eastern for the blow-by-blow.
Navteq Re-Org to Focus On Social-Location Service
According to an internal memo supplied to Phone Scoop, Nokia and Navteq are undertaking a massive reorganizational approach to their mapping and social networking services. The three foundational elements behind this change are being made to support the following: new social-location applications, services, and developer experiences that engage a large user-base to build a winning brand and ecosystem together with Microsoft; high-value location content enabling differentiated experiences; and high-value advertising network monetizing the ecosystem by providing local commerce services for brands and merchants.
Microsoft and Nokia Finalize Agreement
Microsoft and Nokia today announced that they've agreed to the broad terms and finer details concerning Nokia's use of Microsoft's Windows Phone 7 platform in its future smartphones. The companies said they already have a product roadmap looking ahead several years, and they are hoping to ship their first WP7 device by the end of the year.
HTC Surround Now Receiving NoDo Update
Microsoft recently revealed that it has finalized the February and March NoDo updates for the HTC Surround, which is available from AT&T. Both updates can be installed by HTC Surround users.