Verizon Adjusts Privacy Policy, Now Collecting Customer Data
Oct 14, 2011, 7:50 AM by Eric M. Zeman
Verizon Wireless has changed its privacy policy guidelines and made sweeping changes with respect to customer information. Verizon will now start keeping tabs on customer browsing data, search term history, location, apps used, and general usage patterns. Speaking to the International Business Times, Verizon Wireless spokesperson Jeffry Nelson said, "For the business and marketing reports offered by Verizon Wireless, records about Web sites visited, cell phone locations and other consumer data will be combined (or aggregated) to compile reports that provide businesses with insights about their customers. For example, these insights may include the demographics (age ranges, gender, etc.) and interests (such as 'pet lovers' or 'tennis enthusiasts') of visitors to a Web site, or commuters who might pass an outdoor billboard. These aggregate reports could be used by Web publishers to help provide content that is more appealing to users, or to help advertisers better select the ads they will display on outdoor billboards or at other venues." The new policy automatically opts all customers in to the program. Customers wishing to opt out must do so using Verizon's online account tools.
more info at International Business Times »
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