Sony Ericsson to Focus Solely on Smartphones in 2012
Sony Ericsson said that it is going to shift its entire cellular phone business to smartphones only starting in 2012. According to Sony Ericsson, smartphones already account for 80% of its sales and its Android phones account for 12% of all worldwide Android sales. The company still makes some feature phones, but will cease doing so come next year. Reports surfaced last week that Sony might buy Ericsson out of the joint venture so that the company can more closely integrate its smartphone products with Sony's large line of consumer electronics. Sony Ericsson CEO Bert Nordberg declined to verify that report.
Sony Seeking User Interface Design Feedback from Swedes
Sony today announced the Sony Concept for Android program in Sweden, which is a way for the company to test new user interface features for its smartphones. To start, Sony is offering 500 Swedish owners of the Xperia Z3 access to a new user experience that's based on a nearly stock version of Android 5.1 Lollipop, with some core Sony elements tossed into the mix.
Sony Swaps Out Mobile Executives
Sony today said it will replace Kunimasa Suzuki, who leads the company's smartphone business. Effective November 16, Hiroki Totoki will be the new president of Sony Mobile Communications.
Sony Buys Image Sensor Corp, to Sell Publishing Unit
Sony is making more moves to reorganize its varied businesses, including the purchase of an image sensor company and the potential sale of its music-publishing business. First, the company has acquired Softkinetic Systems, based in Belgium, for an undisclosed sum.
Sony Mobile CEO Says Company Committed to Smartphones
Hiroki Totoki, the President and CEO of Sony Mobile, said the company has no plans to exit the smartphone business. Totoki covered a wide range of topics during an interview with Arabian Business.