Sprint to Risk $20 Billion on Apple iPhone
According to sources cited by the Wall Street Journal, Sprint has committed itself to purchase 30.5 million Apple iPhones over the next four years. Based on the current full retail cost of the iPhone, the agreement amounts to about $20 billion. The Journal's sources call the deal a "bet-the-company kind of thing" that will likely lose Sprint money ($1.5 billion in profits) until 2014. Sprint's board signed off on the deal believing that without it the company has no other way to compete with AT&T and Verizon Wireless. Sprint CEO Dan Hesse has said in the past that the carrier's lack of growth in recent years can be attributed to its lack of the iPhone. The Journal's sources also indicated that they believe Sprint will offer the iPhone with unlimited data plans, contrary to what AT&T and Verizon do. Apple and Sprint did not confirm the Journal's story.
Android Messages with RCS to Reach More Phones On More Carriers
Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging.
U.S. Carriers Share Galaxy S9 and S9+ Launch Plans and Pricing
All four major carriers in the U.S. plan to sell the Samsung Galaxy S9 and S9+ beginning in March.
Sprint Targeting a Fall Launch for VoLTE
Sprint expects to deploy voice over LTE across its network starting this fall. Sprint competitors AT&T, T-Mobile, and Verizon Wireless already offer VoLTE across the bulk of their footprints, making Spring the last major carrier to deploy the upgraded voice technology.
U.S. Carriers Creating Stronger Tool to Verify Customer ID
All four major carriers in the U.S., AT&T, Sprint, T-Mobile, and Verizon Wireless, are building a "multi-factor authentication" method that will rely on peoples' cell phones to gain account access. The system, which has been in development since last September, is expected to launch before the end of the year.
T-Mobile Hopes to Woo Sprint With a New Tune
T-Mobile has approached Sprint with a new proposal, reports the Wall Street Journal, in an attempt to keep the potential merger of the two companies alive. Talks failed earlier this week when Masayoshi Son, CEO of Sprint parent SoftBank, appeared to walk away from the deal over a disagreement concerning which company would own the other.
Not even the iPhone can save Sprint
how about spending that 20 billlions improving the networks instead?
people don't care how hot is your phone, if coverage sucks people will stay away!
Blame it on the iPhone...
Sprint and Verizon were rated as the most satisfying carriers, followed by T-Mobile.
Combine this with the fact that Sprint has the cheapest plans except for T-Mobile and the...
Money would have been better invested into Sprint's Network!
Does this mean i can finally have 4G
The greatest risk is not ever taking one...