Sony Ericsson: Windows Phone Not As Good As Android
Sony Ericsson CEO Bert Nordberg indicated during an interview with the Wall Street Journal that the company is not planning to adopt Microsoft's Windows Phone platform any time soon. "At this point I wouldn't feel comfortable investing in a platform that isn't as good as the one that we currently use," said Nordberg. "Therefore we have remained with Android, but I am quite curious about Windows Phone. However, our Android strategy has been successful and the best choice we could have made, considering the growth of the Android platform." The Journal also queried Nordberg on why Sony Ericsson has been slow to adopt the newest technologies in its handsets, such as Long Term Evolution and WiMax. Nordberg replied, "We are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it. But it's safe to say that Sony Ericsson should have taken the iPhone more seriously when it arrived in 2007." Nordberg went on to say that the company is using the Xperia Play Android smartphone, which is sold by both AT&T and Verizon Wireless, as a stepping stone to grow its share of the market in the U.S.
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