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Coca-Cola Creates Custom Phone for Promo

Article Comments  19  

May 5, 2004, 1:20 PM   by (staff)

The FCC yesterday approved an entirely new type of cellular device designed exclusively for a Coca-Cola promotion to take place this summer. The device, which is shaped like a soda can, includes a specialized GSM cellular phone and a GPS location-tracking device. According to a reliable source at Coca-Cola, winners in the giveway will find the device in a 12 pack of Coca-Cola cans. One of three buttons connects the winner with a company representative, who will explain that the person has won a Chevrolet Equinox SUV. Pressing a different button activates the GPS beacon, which sends the winner's location to the company, which will then deliver the prize to the winner's location. Australian marketing company Momentum Worldwide developed the device for Coca-Cola.

more info at FCC »

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Comments

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Oggy

May 11, 2004, 7:41 PM

Places NOT to have the SUV delievered...

These places occured to me after a large, coffee-based lunch. I thought these following locations would be most inappropriate for summoning the Coca-Cola SUV SWAT team:

1. Any maternity ward (heck, any hospital anywhere, since cell phones can do all sorts of nifty things to medical equipment...).

2. The Pentagon (...Analysts from the Pentagon conclusively determined from evidence from a recent terrorist attack involving an SUV, that Coca-Cola has been aiding Al Queda through illegal shipments of cola products. This "Caffeine Pipeline" has also been linked to an increase in tooth decay related incedents, prompting the White House to consider a 'shock and awe'...).

3. On an off-shore oilrig (Makes a nifty planter, plus you can use i...
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1. How about at the Bush/Kerry Debate this fall. Then Could just endorse both campaignes so they get corporate tax cuts either way!

2. Give the can-phone to the "CAN YOU HEAR ME KNOW?" Guy. They can follow him around all day.

[PERSONALLY I STI...
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Oggy

May 11, 2004, 7:40 PM

Places NOT to get your new SUV

These places occured to me after a large, coffee-based lunch. I thought these following locations would be most inappropriate for summoning the Coca-Cola SUV SWAT team:

1. Any maternity ward (heck, any hospital anywhere, since cell phones can do all sorts of nifty things to medical equipment...).

2. The Pentagon (...Analysts from the Pentagon conclusively determined from evidence from a recent terrorist attack involving an SUV, that Coca-Cola has been aiding Al Queda through illegal shipments of cola products. This "Caffeine Pipeline" has also been linked to an increase in tooth decay related incedents, prompting the White House to consider a 'shock and awe'...).

3. On an off-shore oilrig (Makes a nifty planter, plus you can use i...
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dreamcore

May 11, 2004, 4:07 AM

USA Today story

Coke will have you live in Orwellian nightmare for weeks before they ambush you with its publicity machine Shocked

http://www.usatoday.com/money/industries/food/2004-0 ... »
It's official now, so here are more links to the official info from Coca-Cola:

Press release:
http://spatialnews.geocomm.com/dailynews/2004/may/10 ... »

Web site:
http://www.unexpectedsummer.com/ »
rawpride

May 7, 2004, 9:23 AM

What will they think of next?

Rolling Eyes

Geez, Some of those comments on this promo are hillarious... I especially enjoyed the one about throwing the phone off the grand canyon... Very funny...

Honestly though... What's next... Are we going to be putting one time use gift cards in boxes of cereal so that kids can go buy whatever toy they would normally get in the box... this way they have a choice. Either that or have a menu on the back of the box... and an 800 number for them to call and order their toy. (optional website info)... Some things are just better left all alone.

I give congratulations to the person who takes full advantage of this contest... top of a mountain, on a boat, on a plane... anywhere that would be difficult...

Sounds like fun...
On the deck of an aircraft carrier, peak of Everest, attach it to a weather balloon, inside NORAD HQ, middle of Area 51, make 'em chase you down in the middle of LA traffic on the I-5, bottom of a lake inside a personal submersible, low earth orbit, t...
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...
jonknee

May 5, 2004, 4:15 PM

Let's hope there is service

Don't take an unchecked 12-pack with you on a tour of the great plains.

While being cool, it's a pretty big waste. It's not like they will have a SWAT team deploy to your GPS coords. It's likely a, "we'll see you next week at work, dress nicely" thing.

But hey, I'll give respect to anyone that can hack these cans to make real calls (on Coke's dime Very Happy)
jonknee said:
While being cool, it's a pretty big waste. It's not like they will have a SWAT team deploy to your GPS coords. It's likely a, "we'll see you next week at work, dress nicely" thing.


Actually, my source ...
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NeedMoreSleep

May 5, 2004, 7:06 PM

So much for no purchase necessary....

If I just go to a store and start ripping up the boxes will they still give it to me? Assuming I don't get arrested first? Confused
yeah good idea!!
Twisted Evil
...
Rich Brome

May 5, 2004, 1:25 PM

Not a joke

I know it looks like a hoax... but believe me, it's not. Shocked
Wow. I wouldn't mind a new car... but this contest is crazy, yet different.
...
 
 
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