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RIM Says 7 New BlackBerries On the Way

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Jul 13, 2011, 7:35 AM   by Eric M. Zeman

During its recent shareholder meeting, Research In Motion's executives said that the company is on track to release seven new smartphones in what it says will be its biggest product launch ever. RIM originally planned to release the Bold Touch 9900/9930 this summer. The phone's launch was later delayed. RIM co-CEO Mike Lazaridis said at the shareholder meeting that the company delayed the Bold Touch to make sure it was up to market standards. Lazaridis believes the technology planned for the Bold Touch, based on BlackBerry 7, "jumps a generation" compared to previous BlackBerries. RIM didn't provide any information about the other planned handsets, nor did it say when they are expected to hit the market. RIM hasn't introduced a new BlackBerry since 2010.

Associated Press »

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MileHigh8710

Jul 13, 2011, 8:28 AM

Shotgun approach

Shoot enough pellets and pray one of them stick. It worked for android so maybe there is hope for blackberry if the OS is as customizable as android and the hardware still doesn't look like all the old blackberry's. Apple has been the only one that has gotten away with the same old design and even they are feeling the pressure to make a change now.

Next couple of years shall be interesting. 😎
I don't think Apple is feeling any pressure. Are iphone sales down?
...
It will be interesting, but unless they make some drastic changes, a HUGE facelift and a revamped App World, i don;t see anything changing for the better for RIM.
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