Isis Picks Austin As Initial Launch Market
Isis today announced that Austin will be one of the first markets where it intends to launch its mobile payment service. According to Isis, consumers in the Austin market will be able to take advantage of Isis' tap-and-go payment system starting in the first half of 2012. Isis will rely on near-field communications linked to financial services to make the payments work. Isis didn't say which retailers would support its mobile payment system at launch, but said that Isis-enabled mobile phones will be needed. No handset makers have announced "Isis-enabled" phones yet. Earlier this year, Isis named Salt Lake City as the first trial market.
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