Navteq Re-Org to Focus On Social-Location Service
According to an internal memo supplied to Phone Scoop, Nokia and Navteq are undertaking a massive reorganizational approach to their mapping and social networking services. The three foundational elements behind this change are being made to support the following: new social-location applications, services, and developer experiences that engage a large user-base to build a winning brand and ecosystem together with Microsoft; high-value location content enabling differentiated experiences; and high-value advertising network monetizing the ecosystem by providing local commerce services for brands and merchants. Effective May 1, Nokia's Tero Ojanpera and Navteq CEO Larry Kaplan will work on the creation of a new business unit that consolidates all Nokia location assets, including Navteq and Nokia social-location services, into a single organization to accomplish these goals. Many of the companies' sub-units are to be transferred and/or shifted to new teams, with many of them falling under the new Mobile Phones Business Unit. Further, Nokia and Navteq will not only be targeting Nokia devices and the Windows Phone platform, but will also "focus on horizontal services that target Nokia devices, and beyond Nokia devices, including the ongoing availability of Navteq data to all its B2B partners." They believe these organization changes "will drive the next generation of location and commerce capabilities for the entire industry." This plans have not yet been made officially public.