Google's "+1" is the New Facebook "Like"
Google today announced a new social networking component that it plans to add to its core search product starting today. Google will allow searchers to click on a "+1" button next to search results, which, in effect, endorses them and acts the same way that Facebook's "Like" button works on web sites. Google said that, to start, the +1 tool will not be used to modify search rankings, though the data will be analyzed and applied in the future as Google deems fit. Searchers will also be able to add a +1 to advertisements that are displayed with results. In order to use this new feature, users must have a Google Profile page. Items that are checked with the +1 will appear in users' public Google profiles. Google said it will eventually allow third-party sites to add the +1 feature the same way Facebook has allowed other sites to add Like. The mobile component of the +1 system isn't yet clear. The feature will be available to a limited number of users at first and expanded to more over time.
Google Makes It Easier to Find Fun Stuff to Do
Google today tweaked its mobile search tools to help people find entertaining activities nearby. Specifically, performing searches for generic events will dial in an easy-to-digest summary of close-by activities from sites such as Eventbrite and Meetup.
Skype Offering 'Share' Button to Web Sites
Skype today announced a new web button for sharing content directly to Skype. Similar to the way such buttons work for Facebook, Twitter, Google+, and other social networks, the Skype share button will let people send articles, links, images, and videos directly to Skype contacts.
Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone.
Google Improves Link Sharing from AMP Articles
Google this week made it simpler for mobile device users to share AMP articles. AMP articles are specially formatted for viewing on mobile devices and load faster than standard web sites.
What's this? Google following Facebook?
I hope this improves my search results.