AT&T to Use LBS to Offer Targeted Advertising Campaigns
AT&T today announced the launch of ShopAlerts, a new location-based marketing service that is initially available in New York, Los Angeles, Chicago, and San Francisco. ShopAlerts, which customers must opt into, gathers location data from mobile devices and offers special deals and promotions to those customers when they get close to a participating company. The service uses geo-fencing to create defined areas in which the promotions will be delivered via SMS or MMS. ShopAlerts will also be used to deliver local weather and traffic information. A number of advertisers have signed up to participate in ShopAlerts, including HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, and others. AT&T didn't say if or when the program might expand to other markets.
YouTube TV Gains More Channels, But Still Limited to Just a Few Cities
YouTube TV recently added a handful of new channels to its monthly internet-based TV offering. Subscribers will now be able to access and watch programs on AMC, BBC America, IFC TV, Sundance TV, Telemundo, Univision, and We TV.
Google Maps to Host Ads In the Form of 'Promoted Pins'
Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps.
Sprint Grows Direct 2 You Footprint By Six Cities
Sprint today expanded its Direct 2 You service to the metropolitan areas of Minneapolis/St. Paul, Orlando, Phoenix, St.
AT&T to Use Phone Location Data to Help Curb Fraud
AT&T today announced a trial that will see the company use customer location data to help credit card companies make better decisions about whether to decline or approve certain international transactions. The pilot, which kicks off this summer, follows a similar one being tested by MasterCard and Syniverse.
Verizon Wireless Does About Face On Supercookies
Verizon Wireless today reversed its stance regarding ad-targeting programs and will allow customers to opt out of its "supercookie" tracking tool. The company was under fire from privacy advocates, including the Electronic Frontier Foundation and Consumer Watchdog, as the supercookies track customer behavior, including web browsing history, and cannot be turned off.