AT&T to Use LBS to Offer Targeted Advertising Campaigns
AT&T today announced the launch of ShopAlerts, a new location-based marketing service that is initially available in New York, Los Angeles, Chicago, and San Francisco. ShopAlerts, which customers must opt into, gathers location data from mobile devices and offers special deals and promotions to those customers when they get close to a participating company. The service uses geo-fencing to create defined areas in which the promotions will be delivered via SMS or MMS. ShopAlerts will also be used to deliver local weather and traffic information. A number of advertisers have signed up to participate in ShopAlerts, including HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, and others. AT&T didn't say if or when the program might expand to other markets.
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