Nokia Talks Strategy, Not Smartphones, In Spain
Nokia took the stage at Mobile World Congress in Barcelona to better explain its new relationship with Microsoft. Nokia CEO Stephen Elop made several key points regarding Nokia's plans. First, it will continue to invest in and develop the Symbian platform, which it will continue to sell for "years." Nokia said it will make significant improvements in Symbian, particularly with respect to the software. Nokia hopes to deliver its first Windows Phone 7 device by the end of the year, but it is not certain it can do that. Nokia specifically chose Windows Phone 7 and not Android because it wants for there to be at least three competing smartphone platforms. Nokia's primary goal is to bring down Android with its WP7 devices. The two companies will work together to create the right set of developer tools so Symbian developers can better adjust to creating for WP7, but it will not use Qt. Nokia still plans to bring at least one MeeGo device to market this year, but reiterated that MeeGo has been relegated to "project" status. Nokia did not announce any new devices.
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Nokia Will Design and License Phones Beginning In 2016
Nokia CEO Rajeev Suri said the company will tackle the mobile phone industry again once its non-compete clause with Microsoft expires next year. Nokia no longer owns any manufacturing facilities and will not make its own phones.
Microsoft Downsizes, Kills off Nokia X
Microsoft today announced a sweeping company-wide re-organization that includes major changes to the mobile device business acquired from Nokia. Of Microsoft's 18,000 layoffs today, 12,500 are within the former Nokia units.
Microsoft to Drop Nokia Brand from Smartphones
Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware.
Microsoft Exploring How to Brand Phones Moving Forward
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only.