Samsung to Use New Plant to Boost Display Production
Sep 6, 2010, 1:06 PM by Eric M. Zeman
Samsung Mobile Display expects that a new plant, scheduled to open in July 2011, will help it meet the growing demand for its displays for smartphones and other products. The new plant will increase Samsung's production capabilities tenfold, jumping from 3 million per month today to 30 million per month when the plant opens. Samsung is going to spend about $2.1 billion to set up the plant, which will be located near Seoul. It will primarily be used for 3-inch smartphone screens. Lee Woo-Jong, vice president of marketing for the display business, said to Down Jones Newswire in an email, "We've put in a great deal of effort to move up mass production." Lee said Samsung has not given its own Galaxy S Android phones priority over orders from its smartphone competitors. He noted that the shortage has affected Samsung, too. Demand for Samsung's AMOLED displays has left phone makers unable to manufacture enough of their own devices. Companies such as HTC have been impacted, which eventually had to use Super LCD displays from Sony in order to keep up with orders of its devices from carriers such as Verizon Wireless.
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