RIM Wants In on Mobile Ad Game
Aug 19, 2010, 7:17 AM by Eric M. Zeman
According to sources cited by the Wall Street Journal, Research In Motion has begun looking to make an acquisition of a mobile advertising company. The move would be in direct response to RIM's competitors Apple and Google, each of which has acquired and launched mobile advertising services in conjunction with their smartphone offerings. The Journal reports that RIM has been talking to a company called Millennial, which is based in Baltimore. Neither RIM nor Millennial offered comment, but the Journal's sources said that acquisition talks between the two have stalled over a final sale price. Millennial has its own advertising network, and also helps broker ad sales.
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