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Qualcomm Wants to Bring Better Augmented Reality to Android

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Jun 30, 2010, 2:49 PM by Eric M. Zeman

Qualcomm today announced a new augmented reality platform and software developer kit (SDK) to help developers make better augmented reality applications. Augmented reality applications superimpose computer-generated content over a live camera view on mobile phones. According to Qualcomm, most current augmented reality applications rely on GPS and a compass to locate the device and provide details about nearby places. Qualcomm's SDK is different and will rely on vision-based information, such as object and place recognition. Qualcomm says this will let developers better integrate augmented reality content with what their phone sees in the real world. The SDK and associated tools are free for developers to download. They will initially support Android, but Qualcomm said it will support other platforms in the future. Qualcomm is also hosting an augmented reality developer challenge. The developer of the best application will earn a cash prize of $125,000.

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