Sprint Redials Its Pre-Paid Businesses
Sprint today announced a whole new approach to the way it is organizing its pre-paid cellular businesses. Sprint is separating its pre-paid businesses into four distinct units, each with their own focus.
- Virgin Mobile USA: Sprint says that Virgin Mobile will serve as its high-end pre-paid service, and it will offer advanced devices with plans that place more emphasis on texting and web use rather than voice use. Starting May 12, $25 will get users unlimited messaging, email, data and web with 300 minutes per month. The $40 plan bumps the minutes offered up to 1,200, and $60 per month buys unlimited everything. The plans are called "Beyond Talk." Users will be able to add BlackBerry services to any of these plans for just $10 more per month. Virgin's Broadband2Go will still fall under this set of plans. It provides no-contract wireless broadband for devices such as laptops. Sprint indicated that Broadband2Go could take advantage of "4G" services at some point, though Sprint didn't specifically say WiMax.
- Boost Mobile: Boost will focus more on talking and texting. The $50 unlimited plan provides unlimited talk, text, web, 411, email and IM. New handsets being offered by Boost include the Samsung Rant, and Kyocera Incognito, Mirro SCP3810 and Juno. These are all CDMA phones. Boost will also continue to offer iDEN devices and services.
- Assurance Wireless: This service, launched earlier this year, is a free service provided to low-income households across the U.S. Qualifying citizens receive a free cell phone and 200 free minutes of airtime for local and long-distance calling per month.
- Common Cents Mobile: Last, Sprint is launching a very inexpensive plan that lets users pay by the minute. Users will pay $0.07 per minute of voice use, and $0.07 per text message sent. Simple phones, such as the LG 101, Samsung M340, and Kyocera S2300 are available from Common Cents.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Sprint Cuts PayLo and Broadband2Go Amidst Virgin Shakeup
Sprint is today discontinuing its PayLo and Broadband2Go sub-brands, which were operated through Virgin Mobile. The move comes mere days after Sprint said it was "de-emphasizing" the Virgin brand.
Sprint Debuts Unlimited Plan of Its Own
Sprint today announced Unlimited Freedom, a service plan that provides unlimited talk, text, and data for two lines at $100 per month. Sprint says the Unlimited Freedom plan offers "optimized streaming" for "video, gaming, and music" and "unlimited LTE data for most everything else." Specifically, video resolution is capped at 480p resolution when streamed over the network, while games are capped at 2Mbps, and music is capped at 500Kbps.
Verizon Changes Up Prepaid Plans
Verizon Wireless today announced changes to its prepaid service plans. The entry-level plan includes unlimited talk and text, but no data (WiFi only) for $30 per month.
These companies wonder why postpaid customers are leaving... Not to hard to figure out.
See, now this where the Kin phones might work...
Did I read this right?
But, to have a Blackberry with complete data services for $35 per month is ve...
I think the interesting thing about this explosion, is the rise in choice of devices for prepaid. I ...
HMMMMM...at these prices...
25 bucks for unlimited data, txt, & 300 minutes?? That's crazy!
and the rumor touch