Apple's iAd Also the Subject of Investigation
May 4, 2010, 11:52 AM by Philip Berne
The Wall Street Journal today has expanded details on the possible preliminary antitrust investigation against Apple Inc. The Journal reports that the company may face an investigation into its iAd mobile advertising service, citing an unnamed wireless-advertising executive who was polled by the FTC. Recent changes to the terms of Apple's Developer agreement might preclude software from sending out necessary information to other online advertisers, thus giving Apple an advantage with its own, built in ad program. Specifically, the unnamed exec says the FTC asked about the mobile ad industry, Apple's developer terms and how iAd might impact the mobile ad space. Additionally, AdMob, the mobile advertiser currently in acquisition talks with Google, also claimed that the FTC had been in touch about Apple's affect on the mobile ad market.
more info at Wall Street Journal »
more info at Engadget »
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| Subject | Author | Date |
| WHAT??? The government is out of controll! | justfinethanku |
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