Windows Phone 7 Will Be Locked Down, Apple Style
Mar 15, 2010, 2:49 PM by Philip Berne
Engadget is reporting that the Windows Phone Marketplace for Windows Phone 7 Series will be the only way to load apps onto the upcoming devices. Like Apple with its App Store, Microsoft will approve or reject new app submissions, according to Engadget's interview with Todd Biggs, Director of Product Management for Windows Marketplace for Mobile. Microsoft claims that it will avoid Apple's well publicized App Store troubles by maintaining a transparent and predictable approval process. Biggs also offered additional details on the upcoming Marketplace. Apps can be purchased either from the phone or through the Zune desktop client, though apps for the Zune HD will not be compatible with Windows Phone 7 Series and vice versa. Once a customer has downloaded an app, it can be deleted and downloaded again at a later date, as apps are linked to a customer's Microsoft Live account and not the device itself. Developers will be able to set parameters for trial periods within an app, either a set time before expiration or a more app-specific limitation. Developers will need to pay a $99 yearly fee to submit apps to the new Marketplace, even if those apps are free or ad-supported. Biggs promised more details on Marketplace policies in May.
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