Opera Scoops Up Mobile Ad Company
Today Opera Software announced that it has purchased AdMarvel, a company that provides mobile advertising solutions. AdMarvel is based in San Mateo, Calif., and Opera is based in Oslo, Norway. According to Opera, the acquisition will let it expand its portfolio to include ad monetization services for its browser products, as well as the products and services offered by its network operator partners. Opera spokesperson Thomas Ford told Phone Scoop in an email that the terms of the acquisition were "$8 million now and a $15 million in cash consideration if aggressive financial goals are met within 24 months." Apple and Google have both recently acquired mobile advertising firms.
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