Apple to Buy Mobile Ad Firm
Today the Wall Street Journal confirmed that Apple is prepared to purchase Quattro Wireless for $275 million. Quattro is a start-up that provides an advertising platform and service for mobile devices, such as Apple's iPhone. Quattro's products could be integrated into Apple's iPhone Apps Store and provide a way for both Apple and application developers to generate revenue from in-app ads. Google recently made a similar buy when it picked up AdMob for $750 million.
Apple Puts Its Foot Down, Will Require Apps Support iPhone X
Apple today told developers that soon all new apps submitted to the iTunes App Store must support the screen of the latest iPhone. "Starting April 2018, all new iOS apps submitted to the App Store must be built with the iOS 11 SDK, included in Xcode 9 or later," said Apple in an email to developers.
Apple Releases Apple Music for Android
Apple today published a beta version of Apple Music in the Google Play Store. The app offers owners of Android handsets Apple's monthly music service.
App Store Antitrust Case Against Apple Allowed to Proceed
An on-going lawsuit accusing Apple of holding a monopoly on the market for iPhone apps has been given new life today thanks to an appeals court ruling. The 9th U.S.
Apple Releases First iOS 12 Beta for Developers
Apple has made the first beta of iOS 12 available to registered developers. Those who write apps for Apple devices can download the update through Apple's developer console to iPhones and iPads.
Apple Tweaks App Rules to Curb Games Streamed from PCs
Apple has made adjustments to the guidelines in the App Store in order to control purchases made in or through streamed apps. The altered language says apps distributed through the App Store cannot contain their own app store or let users “browse, select, or purchase software not already owned or licensed by the user.” Apple takes a 15% to 30% cut of apps and subscriptions purchased via the App Store.