Apple to Buy Mobile Ad Firm
Today the Wall Street Journal confirmed that Apple is prepared to purchase Quattro Wireless for $275 million. Quattro is a start-up that provides an advertising platform and service for mobile devices, such as Apple's iPhone. Quattro's products could be integrated into Apple's iPhone Apps Store and provide a way for both Apple and application developers to generate revenue from in-app ads. Google recently made a similar buy when it picked up AdMob for $750 million.
Apple Puts Its Foot Down, Will Require Apps Support iPhone X
Apple today told developers that soon all new apps submitted to the iTunes App Store must support the screen of the latest iPhone. "Starting April 2018, all new iOS apps submitted to the App Store must be built with the iOS 11 SDK, included in Xcode 9 or later," said Apple in an email to developers.
App Store Antitrust Case Against Apple Allowed to Proceed
An on-going lawsuit accusing Apple of holding a monopoly on the market for iPhone apps has been given new life today thanks to an appeals court ruling. The 9th U.S.
Apple Making Changes to App Store
Apple today informed developers that some changes are headed to the iTunes App Store. Developers will be able to offer auto-renewable subscriptions that don't require subscribers to constantly re-up.
Apple Releases Apple Music for Android
Apple today published a beta version of Apple Music in the Google Play Store. The app offers owners of Android handsets Apple's monthly music service.
Best Buy Breaks With MCX, Will Accept Apple Pay
Best Buy today announced plans to begin accepting Apple Pay later this fall. The move is notable because the company is essentially breaking ranks with MCX (Merchant Customer Exchange), which was looking to debut its own mobile payment service called CurrentC.