AT&T Mobility CES Ralph de la Vega told investors at a UBS conference in New York that the company plans to implement measures to reduce the strain on its network. He said, "We need to educate the customer to reduce or modify their usage. We've got to get them to understand what represents a megabyte of data. We're improving all our systems to let consumers get real-time information on their data usage." Mr. de la Vega did not say exactly how it plans to enforce any sort of new policy, but the Associated Press said that a usage-based policy is inevitable. Right now, AT&T's smartphone users have no limit on how much data they can consume per month.