Nokia to Halve Premium Device Output in 2010
Nokia has said that in order to better tackle the competition, it will reduce the number of new smartphones it brings to market in 2010. Jo Harlow, the new head of Nokia's smartphone unit, said, "We see really fierce competition certainly in the high-end, but we also see it in the mid to low end of smartphones increasing." Nokia released about 20 premium devices in 2009, and has reduced that number by half for the 2010 calendar year. Antti Vasara, head of smartphone unit R&D, said, "We have cut down unnecessary differentiation, so that we have a far more focused portfolio for next year. We can put more effort behind these products."
Hands On with the Nokia 3, 5, and 6
Nokia is back in the phone game, now with proper Android smartphones. Their strategy is affordable, mass-market phones with premium design and construction.
HTC to Trim Workforce by 15%
HTC announced that it will take several cost-cutting measures, including the elimination of jobs. HTC plans to cut about 2,250 employees, or 15% of its headcount by the end of the year, in order save money.
HTC to Drop Entry-Level Phones, Focus On Profits
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
Nokia Makes HERE Sale to Audi, BMW, Daimler Official
Nokia today formally announced the sale of its HERE Maps business unit to a consortium of three German auto makers. Audi, BMW, and Daimler have agreed to buy HERE Maps for $3 billion.