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Verizon Wins First Round In Ad Wars Against AT&T

Article Comments  32  

Nov 18, 2009, 7:16 PM   by Eric M. Zeman   @phonescooper

Today a judge in Atlanta sided with Verizon Wireless and denied AT&T's request to issue a temporary restraining order that would prevent Verizon from airing certain commercials. Verizon and AT&T were in court over Verizon's "There's A Map for That" ad campaigns, which pit the two companies' 3G coverage maps against one another. U.S. District Court Judge Timothy Batten Sr. noted that the commercials are "sneaky" and may cause some people to misunderstand exactly what is being shown, but Batten said the commercials are not intentionally misleading, which is what AT&T claims. AT&T will have a second day in court, Dec. 16, to make further arguments.

more info at Atlanta Journal-Constitution »

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Azeron

Nov 23, 2009, 1:36 AM

Funny

Judge Batten said people might “misunderstand” the commercials, “but that doesn’t mean they’re misleading.”

He noted that TV viewers aren't always alert.

“Most people who are watching TV are semi-catatonic,” he said, prompting laughter. “They’re not fully alive.”


This judge is auditioning for Leno's spot.
Most commercials are made to be misleading. It just depends on how you look at it. Well at least that is my opinion. I'm just saying. Confused
muchdrama

Nov 18, 2009, 8:52 PM

Some dumb m'effin lawyers...

...they could have been using this suit money to shore up their 3G coverage.
As much as I don't like lawyers, they aren't the dumb ones. They got paid. Its the idiots who made the decision to file the lawsuit and employ the lawyers that are stupid.
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Azeron

Nov 18, 2009, 11:24 PM

Lawsuit is cheaper

They had to try it. Sure it was a desperate maneuver but a heck of a lot cheaper than trying to build out their 3G to match Verizon.
and now they have lost all of that money.... what a shame that they are so dumb Laughing
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SugaR-E

Nov 18, 2009, 10:53 PM

hmmmm....

Well who could have seen this coming?????....................... EVERYONE BUT AT&T! apparently! Laughing
I agree.

If the criterion to pull any ad was that someone might misunderstand the point of the ad, then we would have commercial free TV Laughing
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USCCFANINKS

Nov 18, 2009, 7:42 PM

doh!

Not like we didn't see this coming!
I mean is this really news? I want to know how much money will at&t loose when they loose this lawsuit, now that will be some news because this was just a stupid claim to begin with,
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GumpsWaal

Nov 18, 2009, 9:10 PM

Get AT&T a blindfold, cause their in the dark

Literally you'd be a complete idiot to think it was misleading. AT&T is set themselves up for failure. Plus give another year or two when the iPhone slips outta their hands and you'll see Churn like never before. Laughing

grab the popcorn... sit back and enjoy Laughing

AT&T = Crying or Very sad
I want tickets for this one! I bet there's an app and map for that HAHA! Very Happy

Motorola DROID FTW
 
 
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