Yahoo to Kill Off 'Go' In January
Yahoo has decided to cease offering its Yahoo Go mobile application starting January 12, 2010. Yahoo Go was first introduced several years ago and it offered a way for mobile phone users to access and interact with their Yahoo accounts and content. Adam Taggart, Yahoo Mobile’s Head of Global Marketing, told MocoNews that the capabilities of mobile browsers has increased enough in the past few years that it will concentrate efforts on developing for mobile browsers rather than stand-alone apps. Taggart said, "These monolithic all-in-one app experiences were a great strategy for the time, and it gained millions of users, but we've evolved with the market. Everything we've done so far in 2009 is a fulfillment of that strategy. The gap between what's available in the app and the browser is closing, and we've shifted resources to both the browser and focused-app strategy."
Yahoo Improves Search In Mobile Browsers
Yahoo today said it has refreshed how it displays mobile search results in a way that will help people find what they're looking for quicker. Yahoo explains that rather than offer lists of links, the new search presents results — including images, videos, news, and other details — prominently in a way that's more useful.
Yahoo Adds More Magazines to Mobile App for Android
Yahoo today made more content available to the Yahoo app for Android in the shape of digital magazines. The app now includes Yahoo Food, Tech, Travel, Movies, Beauty, and Health.
Yahoo Adds Gmail Support to Yahoo Mail
Yahoo Mail today gained the ability to manage Gmail and Google Apps accounts. Yahoo relaunched the app in October and made it compatible with AOL, Hotmail, and Outlook.
Yahoo Adds Package Tracking to iOS Mail App
Yahoo today announced an update to its Mail App for iOS devices an added the ability to automatically track packages. According to Yahoo, users will see their shipments from Amazon, eBay, Zappos, Target, Best Buy, Macys.com, and others under the "Yahoo Today" section of the app, which will display shipping date, item description, and expected arrival.
Yahoo's Android App Catches Up to iOS Version
Yahoo today pushed out an update to its Android application that brings it inline with the iOS app, which it refreshed in January. The Android Yahoo app is now more visually engaging and makes it easier to access articles, polls, and blogs from Yahoo's digital magazines, such as Yahoo Autos, Yahoo Sports, and others.
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