Yahoo to Kill Off 'Go' In January
Nov 17, 2009, 6:38 PM by Eric M. Zeman
Yahoo has decided to cease offering its Yahoo Go mobile application starting January 12, 2010. Yahoo Go was first introduced several years ago and it offered a way for mobile phone users to access and interact with their Yahoo accounts and content. Adam Taggart, Yahoo Mobile’s Head of Global Marketing, told MocoNews that the capabilities of mobile browsers has increased enough in the past few years that it will concentrate efforts on developing for mobile browsers rather than stand-alone apps. Taggart said, "These monolithic all-in-one app experiences were a great strategy for the time, and it gained millions of users, but we've evolved with the market. Everything we've done so far in 2009 is a fulfillment of that strategy. The gap between what's available in the app and the browser is closing, and we've shifted resources to both the browser and focused-app strategy."
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