RIM Expands Developer Tool Set
Today at its developer conference, Research In Motion introduced a wide range of new tools for developers to take advantage of when creating applications and services for BlackBerry handsets. The first is support for OpenGL ES, which will help improve 3D gaming and graphics. Second is a new Java GUI builder, which will speed up the development of BlackBerry user interfaces. Third is a new BlackBerry Theme Studio for the creation of themes for BlackBerry devices. RIM also introduced a new advertising services program, which will will offer wider developer access to advertising, payment, content push and location services. Developers will also gain the ability to embed features and functions within applications and ads, such as initiating a phone call from an ad, add a calendar entry or contact entry from an ad, and link to an application in BlackBerry App World from an ad. The new advertising services SDK will be available to developers in the first half of 2010.
BlackBerry to Kill Off Advertising Business
BlackBerry today said its BlackBerry Advertising Service will reach its end of life on June 16, 2015, after which the servers will be disabled and the APIs will no longer work. BlackBerry launched the service to help developers generate ad-based revenue via mobile applications.
Google Releases New Play Services SDK for Devs
Google has spent the last few weeks pushing Google Play Services 8.4 to Android devices and today released the SDK developers need to access the new features within. Most of the benefits of Play Services 8.4 are developer facing, rather than end-user facing.
Google Play Services 7.0 Improves Location Tools
Google today announced the rollout of Play Services 7.0. Play Services is the backbone developers use to create and power applications for Android.
BlackBerry Taps Amazon for Smartphone Apps
BlackBerry today said it signed an agreement with Amazon in order to offer more apps to owners of its BlackBerry 10 smartphones. The deal will add Amazon's Appstore to BlackBerry handsets running BBOS 10.3.