FLO TV to Intro Mobile TV Impression Measurement System
Aug 20, 2009, 2:57 PM by Eric M. Zeman
Qualcomm's FLO TV and Rentrak Corporation are partnering to develop a system to measure and report on mobile TV viewing behaviors. Such a system will allow mobile network operators, content producers and advertisers more accurately gauge the worth of mobile viewership, which will help them all agree to standardized advertising rates. The partnership has already discovered that the average amount of time spent watching mobile TV is 30 minutes at a time, and that peak usage occurs between 1 and 2 PM. Special events experience the highest viewership.
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