FLO TV to Intro Mobile TV Impression Measurement System
Qualcomm's FLO TV and Rentrak Corporation are partnering to develop a system to measure and report on mobile TV viewing behaviors. Such a system will allow mobile network operators, content producers and advertisers more accurately gauge the worth of mobile viewership, which will help them all agree to standardized advertising rates. The partnership has already discovered that the average amount of time spent watching mobile TV is 30 minutes at a time, and that peak usage occurs between 1 and 2 PM. Special events experience the highest viewership.
YouTube Revises Recommendations for Android and iOS Apps
YouTube is pushing out a new version of its mobile app to Android and iOS devices with changes to the home screen. The home section of the app offers more relevant personalized recommendations, says Google, that are generated by neural network technology.
YouTube VR to Support Co-Watching
Google today said it is updating YouTube VR with the ability for multiple people to watch and share experiences at the same time. The new tools will make it possible for those with their own headsets to do what Google calls co-watching.
Apple Dabbles In Mobile Payments in Japan
Apple has introduced a rudimentary mobile payment system in Japan. The system exposes the user's iTunes account via a 2D barcode on a Passbook card, and allows users to carry a positive cash balance, much like a Starbucks account used through Apple's Passbook app.
Verizon Says Its Pixel Will Receive System Updates At the Same Time as Other Pixels
Verizon Wireless will not stymie system updates for the Google Pixel phones, according to Ars Technica. Earlier this month, Google said Verizon would be responsible for pushing system updates to its variants of the Pixel and Pixel XL.
Paying to be advertised to.