Ericsson Launches Its Own Mobile Apps Store
Network equipment maker Ericsson is following Qualcomm's lead by announcing a new, hosted applications store that wireless network operators can use to offer content to their customers. Earlier this year, Qualcomm introduced Plaza Retail, a way to distribute content to all phones via the network operator rather than the branded experiences offered by the likes of Apple, Google, Palm, RIM and Microsoft. Ericsson's store, similar to Qualcomm's, will be compatible with a wide variety of handsets and can be configured and controlled however the wireless network operators choose. Ericsson did not say if it has signed up any carrier customers for the new service, nor when it would be up and running.