Qualcomm Says Price Cuts Coming to MediaFLO
Jun 24, 2009, 10:02 AM by Eric M. Zeman
According to MediaFLO's new CEO, Bill Stone, the company is prepared to drop the price of monthly access to its mobile TV services. Right now, both AT&T and Verizon Wireless offer MediaFLO content -- which is run on a separate proprietary network by Qualcomm -- for $25 per month. Stone acknowledged that the high price was hurting adoption. He said the new pricing will probably be "less than $10 per month." Stone also said that the lack of MediaFLO-capable handsets has hurt adoption, too. To combat that, the company plans to introduce a stand-alone device that can receive MediaFLO signals and re-transmit them to a cellphone or laptop via Wi-Fi. Qualcomm would then be free to sell its services directly to consumers, rather than through its wireless network operator partners.
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