Cricket's MyPerks is a Screen Saver that Also Saves Dollars
Today Cricket announced a new content service called MyPerks. MyPerks, which is a downloadable application, delivers content and advertisements to a mobile phone's home screen while the phone is idle. Cricket says the content will include things such as weather, gas prices, trivia and celebrity gossip. The program is ad-funded, and users will also see advertisements along with the content. The ads will let users access coupons or other money-saving deals. MyPerks is opt-in only, and phone features such as calling and messaging will not be interrupted by MyPerks.
Blu Monetizes Lock Screens
Blu and Celltick today announced a deal to put Celltick's Start screen technology on all new Blu phones. Start is an interactive lock screen that includes shortcuts to favorite contacts, apps, and more, while displaying content automatically personalized to the user.
Cricket Prices Lumia 640 at $129
Cricket Wireless today said the Lumia 640, which goes on sale May 15, will cost $129.99. Early buyers of the phone will be rewarded with a one-year subscription to Office 365 Personal for use on the phone as well as on a tablet and on a PC.
Cricket Wireless Debuts the ZTE Overture 3
Cricket Wireless today announced the ZTE Overture 3, an inexpensive Android handset. The phone has a 5-inch FWVGA screen and it relies on a quad-core 1.1 GHz processor with 16 GB of storage.
DirecTV Not Zero-Rated for Cricket Customers
AT&T's prepaid service, Cricket Wireless, is offering customers a one-month free trial of DirecTV Now, the new internet-based television service from AT&T. Unlike AT&T, however, Cricket is not zero-rating DirecTV Now.