Cricket's MyPerks is a Screen Saver that Also Saves Dollars
Today Cricket announced a new content service called MyPerks. MyPerks, which is a downloadable application, delivers content and advertisements to a mobile phone's home screen while the phone is idle. Cricket says the content will include things such as weather, gas prices, trivia and celebrity gossip. The program is ad-funded, and users will also see advertisements along with the content. The ads will let users access coupons or other money-saving deals. MyPerks is opt-in only, and phone features such as calling and messaging will not be interrupted by MyPerks.
Blu Monetizes Lock Screens
Blu and Celltick today announced a deal to put Celltick's Start screen technology on all new Blu phones. Start is an interactive lock screen that includes shortcuts to favorite contacts, apps, and more, while displaying content automatically personalized to the user.
Cricket Prices Lumia 640 at $129
Cricket Wireless today said the Lumia 640, which goes on sale May 15, will cost $129.99. Early buyers of the phone will be rewarded with a one-year subscription to Office 365 Personal for use on the phone as well as on a tablet and on a PC.
ZTE X Max to Arrive in Cricket Stores Oct. 10
Cricket Wireless today announced the ZTE X Max, the second big-screened phone to join the prepaid carrier's ranks. The X Max features a 6-inch 720p HD screen and 1.2GHz quad-core Snapdragon processor.
Microsoft Launches MSN Anew
Microsoft today re-launched its MSN web portal. The site has been redesigned from the ground up and provides one-click access to many tools, such as OneDrive, Outlook email, OneNote, and Skype.