Network Operators Agree to Standardize Marketing Practices
Today the Mobile Marketing Association and top U.S. wireless network operators announced plans to consolidate and standardize their mobile marketing practices. AT&T, Sprint, T-Mobile and Verizon Wireless are all on board. What this means for the end users is that there will be a more consistent experience across the different carriers as to how they see advertisements and other marketing materials presented. The carriers and their marketers will benefit by seeing more efficient campaigns, faster time to market, better monitoring and auditing, and reduced costs across the board that are expected to save $200 million annually within the industry.
AT&T Says 'Unlimited' Customers Can Use 22GB Before Throttling
AT&T has revised its network management policies in a way that benefits select customers. Moving forward, subscribers with legacy unlimited data plans can safely consume 22GB of data before encountering potential throttling.
T-Mobile and Sprint Agree to Merge and Unite Under T-Mobile Brand and Leadership
T-Mobile and Sprint today announced plans to merge in an all-stock deal that will create a "New T-Mobile" worth $146 billion. The new company's combined radio spectrum assets will allow it to accelerate deployment of 5G technology.
FCC Fines AT&T $100 Million Over Throttling Practices
The FCC today took action against AT&T for misleading consumers about its unlimited mobile data plans and throttling policies. The agency says AT&T willfully and repeatedly violated its Open Internet Transparency Rule, which was put in place in 2010.
FCC Says Lyft Violated Robo-Call Rules
The FCC today cited Lyft for violating rules meant to prevent companies from using autodialers and other automated tools to call or message consumers. According to the FCC, Lyft's terms of service mandates that all customers agree to receive marketing messages.
Google and Global Operators Agree on RCS for Android
Google, the GSMA, and a collection of wireless network operators around the world today said they'll work together to bring Rich Communication Services to Android devices around the globe. Google will create an Android RCS client that all the participating carriers will adopt.
Sounds like an oblique move to further develop price fixing, thereby ke...