Network Operators Agree to Standardize Marketing Practices
Mar 30, 2009, 8:05 AM by Eric M. Zeman
Today the Mobile Marketing Association and top U.S. wireless network operators announced plans to consolidate and standardize their mobile marketing practices. AT&T, Sprint, T-Mobile and Verizon Wireless are all on board. What this means for the end users is that there will be a more consistent experience across the different carriers as to how they see advertisements and other marketing materials presented. The carriers and their marketers will benefit by seeing more efficient campaigns, faster time to market, better monitoring and auditing, and reduced costs across the board that are expected to save $200 million annually within the industry.
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