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AT&T's 'American Idol' SMS Decried As Spam

Jan 14, 2009, 2:15 PM by Eric M. Zeman

AT&T recently sent an SMS message promoting the television debut of American Idol's most recent season to a 'significant' number of its 75 million subscribers, including those who've voted in past seasons and others described as "heavy texters." The SMS advertisement urged subscribers to tune into the broadcast and also pointed users to a Web site where they could find more details. It also told subscribers how to unsubscribe from receiving such messages. Customers quickly complained about the message and its content, calling it unsolicited spam. AT&T spokesperson Mark Siegel said, "We want people to watch the show and participate. It makes perfect sense to use texting to tell people about a show built on texting." AT&T is a major sponsor of the show.

more info at New York Times »

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Subject	Author	Date
This is another point from AT&T	Drunk	Jan 14, 2009, 2:42 PM
Re: This is another point from AT&T by htimsabbub23 Jan 14, 2009, 2:53 PM Re: This is another point from AT&T by PEZ Jan 14, 2009, 2:56 PM Re: This is another point from AT&T by T Mobster Jan 14, 2009, 3:11 PM Re: This is another point from AT&T by Drunk Jan 14, 2009, 3:18 PM (more replies...) Re: This is another point from AT&T by Jayshmay Jan 14, 2009, 3:02 PM Re: This is another point from AT&T by htimsabbub23 Jan 14, 2009, 3:07 PM Re: This is another point from AT&T by T Mobster Jan 14, 2009, 3:13 PM (more replies...) Re: This is another point from AT&T by staiano Jan 15, 2009, 9:33 AM (more replies...) Re: This is another point from AT&T by skuzz Jan 14, 2009, 6:54 PM Re: This is another point from AT&T by ccareatatt Jan 14, 2009, 11:04 PM Re: This is another point from AT&T by staiano Jan 15, 2009, 9:36 AM (more replies...) Re: This is another point from AT&T by tylerrocks09 Jan 15, 2009, 12:11 AM Re: This is another point from AT&T by wolfdude359 Jan 19, 2009, 12:11 PM Re: This is another point from AT&T by NokiaGoth Jan 14, 2009, 5:40 PM Spam is as Spam does (TV Commercials too!) by wolfdude359 Jan 19, 2009, 12:42 PM
Here is what you do	will54880	Jan 15, 2009, 1:03 PM
How many times? by giantangrysquid Jan 15, 2009, 5:19 PM Re: How many times? by JL9000 Jan 16, 2009, 2:00 PM Re: How many times? by wolfdude359 Jan 19, 2009, 12:07 PM
It's absolutely spam	giantangrysquid	Jan 15, 2009, 5:30 PM

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